LinkedIn & Twitter B2B Content Ads

Foursquare used compelling data stories, reports and whitepapers for enterprise lead generation. I would pair image cards like these with supporting copy, calling out interesting facts and statistics that would entice viewers to click through to the report landing page. Here’s an example of a campaign to support downloads of the 2018 Holiday Consumer Report, using foot traffic data to provide valuable consumer insights.

Here’s an example of the Quick Service Restaurant Loyalty Index campaign strategy on Twitter. On Twitter, we used mini-quizzes to engage the audience.

Erika Finnimore