Media Pitch to The Guardian

Here is an example of a recent pitch I wrote for a client, which was accepted by The Guardian. It was a very exciting win for us, since this was the first time this publication has accepted one of our pitches.


Hello Matthew,

I’m reaching out to you on behalf of Alan Carniol, founder of Interview Success Formula, a program that helps job seekers craft powerful answers to interview questions. Alan has trained nearly ten thousand job seekers to find their confidence, interview with ease, and win the jobs they desire through one-on-one counseling, workshops, and his website. He has written previously for outlets such asMashableHuffington Post, and The Undercover Recruiter.

Here is a summary of an advice piece he’d like to contribute to The Guardian:

Building a list of references is already hard enough, but what if you didn’t exactly get along with your last few bosses? You don’t want to use them as references, because they probably don’t have the best things to say about you -- and that could ruin your chances of getting hired. In fact, 69 percent of employers have changed their mind about a candidate after speaking with a reference, according to a CareerBuilder survey. This piece will provide suggestions for job seekers for obtaining positive, supportive references to provide on an upcoming interview. Suggestions include contacting previous managers to get a feel for what kind of reference they’d provide, ask co-workers with whom they had good relationships, ask people with whom they volunteer, and ask a mentor or trusted industry friend.

After it was accepted, I wrote the piece and you can find it published here.

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Erika Finnimore